About Us.
Welcome to Dataleed, where mathematical expertise meets cutting-edge technology to
empower ecommerce businesses. Our founder's journey began with a passion for mathematics and a commitment to
revolutionize the ecommerce landscape.
Founder’s Background.
Our founder, Iranga Nagasinghe graduated with a Master's degree in Pure Mathematics
from University of North Texas in 2005, and a Ph.D. in Computational Mathematics from Southern Methodist
University in 2010 in Dallas, Texas. His doctoral research focused on Eigenvector computations applied to
search engine algorithm optimizations and machine learning algorithms on large data structures, showcasing a
deeper understanding of complex mathematical algorithms applied in solving real world problems. Besides his
entrepreneurial ventures Iranga is an avid tennis player with a killer slice, a curious spiritual seeker, a
classical melomaniac and a lover of world cuisines. His favorite travel food show is ‘Somebody Feed Phil’ and
a great admirer of all the work done by Phil Rosenthal.
From Mathematics to Ecommerce.
While working in the corporate world fresh out of school, Iranga was approached by
one of his family members seeking assistance in inventing & optimizing technology for their own ecommerce
operations. Recognizing the opportunity to bridge his mathematical prowess with digital technology in the
ecommerce space, Iranga delved deeper into the online retail industry immersing himself in a practical
environment with inventory handling, warehouse operations, marketplace integrations, sales & order management,
customer service, repricing, shipping and fulfillment.
Evolution of Dataleed.
While developing simple yet effective, stand alone software tools Iranga realized
the value and the need for a comprehensive solution to manage and improve the multifaceted operations in the
retail industry. As a result he, along with his team of developers and technical staff established our
software company, Data Steep LLC, in 2022 and seamlessly conglomerated the tools created over the years into
one unified ecommerce inventory management solution, Dataleed. Today we offer, not only our software Dataleed,
but also
Managed Services technical expertise to assist our customers with their day-to-day online operations
and optimizing all aspects of their business operations.
Commitment to Empower Small Business Owners.
At Data Steep, we empower small business owners big or small alike, with tools and
support they need to scale up and thrive in the digital marketplace. We understand the challenges faced by
ecommerce owners and we are passionate and committed to providing innovative solutions that streamline
operations, drive growth and maximize profitability in an ever evolving digital space.